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Are your colleagues and franchisees subscribed to the Daily Update?
If you would like to subscribe all your franchisees to receive our Daily Update, please contact Alex Mann at amann@cfa.ca.
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Federal government extending CEWS beyond June
At his press conference on May 8, the Prime Minister said that the federal government’s emergency wage-subsidy program will be extended beyond its early-June endpoint. The program covers 75 per cent of worker pay up to $847 a week to try to help employers keep employees on the job in the face of steep declines in revenue due to the COVID-19 pandemic. More details on the extension will come next week.
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New Industry Strategy Council announced by the federal government
Today, PM Trudeau announced that Innovation, Science and Industry Minister Navdeep Bains will be leading a new Industry Strategy Council chaired by Monique Leroux. The Council will be tasked with taking a deeper dive into how the pandemic is affecting specific sectors and finding ways for the government to best support them. Previous economic strategy tables set up in the government’s first mandate will also be leveraged throughout this process.
The Tables are chaired by industry leaders in the following key sectors: advanced manufacturing, agri-food, clean technology, digital industries, health and bio-sciences, resources of the future, and tourism and hospitality. In response to some particular pressures related to the pandemic, the Government is adding two new Tables, representing the retail and transportation sectors.
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Canada's jobless rate soars to 13 per cent in April
The Canadian economy lost almost two million jobs in April, a record high, as the closure of non-essential services to slow the spread of COVID-19 forced businesses to shutter temporarily. The loss of 1,993,800 comes on top of more than one million jobs lost in March, and millions more having their hours and incomes slashed.
The unemployment rate soared to 13.0 per cent, Statistics Canada reported, as the full force of the pandemic hit compared with 7.8 per cent in March. It was the second highest unemployment rate on record as job losses spread beyond the service sector to include construction and manufacturing.
Economists on average had expected the loss of four million jobs and an unemployment rate of 18 per cent, according to financial markets data firm Refinitiv. The unemployment rate would have been 17.8 per cent had the agency's labour force survey counted among the unemployed the 1.1 million who stopped looking for work -- likely because the COVID-19 economic shutdown has limited job opportunities.
In all, more than one-third of the labour force didn't work or had reduced hours in April, an "underutilization rate" that was more than three times higher than in February before the pandemic struck. Here's a quick look at April employment (numbers from the previous month in brackets):
- Unemployment rate: 13.0 per cent (7.8)
- Employment rate: 52.1 per cent (58.5)
- Participation rate: 59.8 per cent (63.5)
- Number unemployed: 2,418,300 (1,547,000)
- Number working: 16,184,900 (18,178,700)
- Youth (15-24 years) unemployment rate: 27.2 per cent (16.8)
- Men (25 plus) unemployment rate: 10.8 per cent (5.9)
- Women (25 plus) unemployment rate: 11.3 per cent (7.1)
Here are the jobless rates last month by province (numbers from the previous month in brackets):
- Newfoundland and Labrador 16.0 per cent (11.7)
- Prince Edward Island 10.8 (8.6)
- Nova Scotia 12.0 (9.0)
- New Brunswick 13.2 (8.8)
- Quebec 17.0 (8.1)
- Ontario 11.3 (7.6)
- Manitoba 11.4 (6.4)
- Saskatchewan 11.3 (7.3)
- Alberta 13.4 (8.7)
- British Columbia 11.5 (7.2)
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N.S. students won't be returning to the classroom this school year
On May 8, NS Premier Stephen McNeil announced that Nova Scotia students and teachers will not be returning to the classroom this school year. At-home learning will continue until June 5, when the province's school year will end.
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MAY 12, 2020
AT 2:00 PM ET
How to Market Your Brand Through COVID-19 and Beyond
50 CFE PARTICIPATION CREDITS
MODERATOR: Patti Hone, As You Like It Marketing
SPEAKERS: Jeff Barlow, Mary Brown’s Inc; Ashly Bickford, PropertyGuys.com
In only a few short months, business as usual has been turned on its head by the impact of COVID-19. How do you tailor your messages to potential franchisees who may not be in an immediate position to move forward? Join Patti Hone, President of As You Like It Marketing, as she leads a virtual roundtable discussion on what some franchisors are doing to maintain the connection with their customer base and how they are managing franchise recruitment marketing during these unique times.
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MAY 13, 2020
AT 4:00 PM ET
The Psychology of Maintaining Positive Mental Health and Resilience
NOTE: live session only
50 CFE PARTICIPATION CREDITS
SPEAKER: Greg Nathan, Psychologist and Founder, Franchise Relationships Institute
This session is suitable for senior executives, franchisor support teams, franchisees and suppliers. It will cover:
- The psychology of managing uncertainty and change
- How to stay calm, centred and healthy under pressure
- How manage relationship strains and difficult conversations
- How to provide useful emotional and practical support to others
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MAY 14, 2020
AT 2:00 PM ET
COVID-19 Consumer and Digital Trends Every Company Should Know
50 CFE PARTICIPATION CREDITS
SPEAKER: Steve Buors, Reshift Media
During this session, we will examine how consumer purchasing and digital media consumption has changed since COVID-19 began, and we will discuss what this could mean for businesses in the future.
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MAY 19, 2020
AT 2:00 PM ET
Planting Leadership Seeds
50 CFE PARTICIPATION CREDITS
SPEAKER: Erik Therwanger, Think GREAT
With an emphasis on creating a deeper understanding of leadership, leaders will learn new ways to create a sense of urgency, set and accomplish goals, improve communication, and begin planning for a successful future while impacting each person today.
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Feedback from our Members
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"I appreciate your update and efforts (and those of your team) – keep at it. I know some of our team have been on your webinars and sharing findings with the balance of our team when done. Your daily updates are also very helpful. Thanks again for your efforts”
- Aaron Abrams, MOLLY MAID Canada Inc
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COVID-19's impact on the world is creating waves across all sectors and industries.
Every member of the CFA community is dealing with an issue that is affecting the world, our industries, our communities, our businesses, and our people.
We would like to hear from you if you have any topics, issues or questions to navigate turbulent times in order to support you further:
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