SPEAKER: Luke Aulin, RTOWN
Getting consistent, measurable return on investment (ROI) for your marketing efforts has always been hard. Running a business is even harder. Doing either of these through COViD-19 has only made both more challenging.
That said, as leaders, our role is to rise in any challenge -- and NEVER waste a good crisis.
In this session, Luke Aulin will untangle the changes you can make in your digital marketing strategy and execution to put your franchise system on the path to measurable, repeatable and scalable results for head office and for your franchisees.