MODERATOR: Andrew Hrywnak, President of Print Three

SPEAKER: Steve Falk, President of Prime Data

Direct mail, research shows, has a 20% higher motivation response than digital media. Integrated with a digital strategy, these campaigns result in a 39% increase in attracting consumer attention. So why is direct mail so impactful and how does it fit into a multi-channel strategy? In this webinar, Andrew Hrywnak, president of Print Three, and Steve Falk, president of Prime Data, provide insight on solving your marketing challenges with direct mail.

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